There is a large lake next to a small town.Β
A CORPORATION, the townβs largest employer, dumps harmful chemicals into the lake.
SCIENTISTS, after studying the lakeβs health, agree that the lake will die in 10 years if the pollution continues.
The PUPPETMASTER, an individual who is afraid that new regulations could affect their business empire, decides that the conversation about the lake needs to be more βbalanced.β
The PUPPETMASTER forms their own scientific research group called βScientists for a Clean Lakeβ and pays a small group of the SCIENTISTS to publish bogus research that claims that the lake βhas never been healthier.β
The MEDIA reports that a new scientific study shows that the lake is in good health.
POLITICIANS have the power to stop the pollution, but they decide that any action against the CORPORATION is too risky since there does not seem to be agreement among the scientists and the company employs so many people in the town.
The VOTERS that live near the lake listen to the MEDIA, POLITICIANS, and SCIENTISTS and become deeply divided and confused. They are not sure if the lake is nearly dead, in great health, or somewhere in between. The VOTERS re-elect the POLITICIANS.
The CORPORATION continues to dump chemicals into the lake.
Ten years laterβ¦THE LAKE DIES. So, who is most to blame?